Self-fulfillment for Memes.
For expedience, simply imagine a phenomenal case where simply calling any given person an "x-phobe" instantly by virtue of the name-calling alone, creates that which it sought to opprobriate.
Calling person y an "x-phobe" creates more often than not, in the person of person y, a new x-phobe.
This is the thesis, that it's a case of a self-fullfilling "prophecy," and a very epimethean one by the lights, the orange spotlights shined, shone, on any would-be Stave Martins seeking excusation.
That's a corollary of BOT. Call it what,
You want.

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