Self-fulfillment for Memes.
For expedience, simply imagine a phenomenal case where simply calling any given person an "x-phobe" instantly by virtue of the name-calling alone, creates that which it sought to opprobriate. Calling person y an "x-phobe" creates more often than not, in the person of person y, a new x-phobe . This is the thesis, that it's a case of a self-fullfilling "prophecy," and a very epimethean one by the lights, the orange spotlights shined, shone, on any would-be Stave Martins seeking excusation. That's a corollary of BOT. Call it what, You want.